# Optimize REI

> Optimize REI is a wholesale real estate consulting and education company that helps investors and operators build predictable, systems-driven businesses. Founded by Jake Burhans and Izaiah Barba, who scaled QA Home Buyers to multiple seven figures and built Maple Birch Properties as a long-term rental portfolio.

Site: https://optimizerei.com
Community: https://www.skool.com/optimizerei/about
Contact: izaiah@qahomebuyers.com

## What we do

Optimize REI teaches the systems, sales processes, and operational playbooks behind a profitable off-market real estate business. Everything is built around one economic engine: Gross Profit Per Deal. We focus on increasing margins, conversion, and efficiency through repeatable systems rather than hustle.

## Services

- [Wholesale Real Estate Consulting](https://optimizerei.com/wholesale-real-estate-consulting): End-to-end consulting on running a wholesale operation — lead generation, acquisitions, dispositions, and back-office systems.
- [Acquisitions Consulting](https://optimizerei.com/acquisitions-consulting): Sales training, seller psychology, scripts, objection handling, and closing frameworks for acquisition managers and solo operators.
- [Dispositions Consulting](https://optimizerei.com/dispositions-consulting): Buyer list building, deal marketing, and assignment workflows that move contracts faster and at higher margins.
- [AI Automation](https://optimizerei.com/ai-automation): AI-powered workflows for lead qualification, follow-up, and operational automation in real estate businesses.

## Skool community

The [Optimize REI Skool community](https://www.skool.com/optimizerei/about) is the home for ongoing coaching, live trainings, SOPs, scripts, contracts, and a network of driven wholesalers and investors. Members get direct access to Jake and Izaiah, frameworks pulled from real seven-figure operations, and a community focused on personal, professional, and financial optimization.

## Founders

- **Izaiah Barba** — Co-founder of QA Home Buyers and Maple Birch Properties. Helped acquire $74M+ in off-market multifamily assets before building a seven-figure wholesale operation.
- **Jake Burhans** — Led the acquisitions division at QA Home Buyers to multiple seven figures annually. Founder of BUILT for Impact, focused on sales, leadership, and high-performance systems.

## Articles

- [Real Estate Acquisition System](https://optimizerei.com/articles/real-estate-acquisition-system)
- [Wholesale Lead Generation](https://optimizerei.com/articles/wholesale-lead-generation)
- [Wholesale Underwriting](https://optimizerei.com/articles/wholesale-underwriting)
- [Disposition Strategy](https://optimizerei.com/articles/disposition-strategy)
- [Lead Management](https://optimizerei.com/articles/lead-management)
- [How to Scale a Wholesale Business](https://optimizerei.com/articles/how-to-scale-wholesale-business)
- [Best CRM for Wholesalers](https://optimizerei.com/articles/best-crm-for-wholesalers)

## Pages

- [Home](https://optimizerei.com/)
- [About](https://optimizerei.com/about)
- [FAQ](https://optimizerei.com/faq)
- [Contact](https://optimizerei.com/contact)