Ready To Scale Your
Wholesale Business?
Strategic consulting and automated acquisition systems built for active operators scaling to seven figures.
Ready to Scale Your Wholesale Real Estate Business?
Book a free strategy call and learn how to build acquisition, disposition, and operational systems that allow wholesalers to scale beyond solo hustling.
Optimize REI is built for the active operator. We bridge the gap between solo hustling and 7-figure systems through strategic wholesale consulting and automated acquisitions.
Real Estate Mastery
Off-market acquisitions, sales, & dispositions
Personal Optimization
Mindset, discipline, execution.
Community & Growth
Collaboration, accountability, live calls.
Built by active operators, backed by real deals, not just theory.
Comprehensive Wholesale Real Estate Consulting
Get expert guidance in every aspect of real estate wholesaling, from finding deals to building a scalable business.
Real Estate Mastery
Learn the full system for building a consistent and profitable off-market real estate business.
- Finding motivated sellers
- Creative offer structuring
- Dispositions and buyer management
- Marketing and lead systems
- Operational workflows
Deal Analysis & Evaluation
Learn to quickly assess property potential, calculate accurate ARV, and determine profitable exit strategies.
- Property valuation techniques
- Repair cost estimation
- Market analysis methods
- ROI calculations
Contract Clarity & Best Practices
Get clarity on the contracts and language used in wholesaling. We're not attorneys and don't provide legal advice, but we share practical suggestions and examples from real experience.
- Purchase agreement structure and key clauses
- Assignment contract fundamentals
- Understanding compliance responsibilities
- Practical risk-mitigation strategies
Lead Generation Systems
Implement proven marketing strategies to generate consistent motivated seller leads.
- Cold calling scripts and the outbound marketing
- High converting SMS campaigns
- Google and YouTube ads for motivated sellers
Negotiation Mastery
Develop advanced negotiation skills to secure properties at the right price and close more deals.
- Seller psychology
- Objection handling
- Win-win negotiations
- Closing techniques
Business Scaling Strategies
Transform your wholesaling from side hustle to full-time business with systematic processes.
- Team building
- Process automation
- Performance metrics
- Growth planning
Ready to Transform Your Real Estate Business?
Book a free fifteen minute strategy call to explore your goals and determine the best path forward. Or join the community and get immediate access to coaching, systems, and support.
About Optimize REI
Optimize REI was created to teach investors and operators how to build a predictable real estate business and a fully optimized life. Our journey started with a simple idea: use wholesaling to generate cash, create long term wealth through rentals and help others do the same.
We built QA Home Buyers from scratch as college students, closing hundreds of off market deals and developing systems that consistently produced results. The profits from that business became the fuel for Maple Birch Properties, our long term buy and hold company focused on cash flow, appreciation and tax efficiency.
As our companies grew, people kept asking how we built everything so fast. The answer was always the same: we were obsessed with developing clear, scalable systems and becoming the best version of ourselves. Optimize REI was created to share those systems and help others accelerate their path to real estate success and personal growth.
Track Record
$74M+
Assets Sourced
200+
Successful Deals
$3MM+
Annual Wholesale Revenue
Meet the Founders
Izaiah Barba
Izaiah began his real estate career sourcing off market multifamily properties for high level investors, where he helped acquire more than seventy-four million dollars in assets. While doing this work, he discovered wholesaling and realized it was the fastest way to build the capital needed for long term wealth.
During college, he co-founded QA Home Buyers, scaled it to seven figures, and built Deals Invest to serve investors with vetted opportunities. He later launched Maple Birch Properties to build a long term rental portfolio.
Izaiah teaches strictly from real experience, offering clear, actionable guidance on building a profitable and predictable real estate business.
Jake Burhans
Jake Burhans is an entrepreneur and transformational coach known for leading and scaling the acquisitions division of QA Home Buyers to multiple seven figures annually. His expertise spans sales, leadership, mindset, and high-performance systems that help teams close more deals with clarity and consistency.
A University of New Hampshire finance graduate, Jake has built multiple companies anchored in integrity, systems, and service.
Also the founder of BUILT for Impact, Jake helps real estate professionals, leaders, creators, and high-performers bridge the gap between inner alignment and outer success by mastering the mindset, energy, and systems that create sustainable growth and fulfillment.
Our Mission
Help members become fully optimized personally, professionally, and financially.
We teach you how to master real estate, master yourself, and build a life aligned with purpose, growth, and abundance.
About the Firm
A consulting firm built for active operators.
Optimize REI is a real estate investment consulting firm specializing in scaling wholesale operations to 7-figures through automated acquisition systems. We help active operators increase Gross Profit Per Deal (GPPD) and operational efficiency.
Success Stories
Real results from real students who transformed their real estate investing with proven wholesale strategies.
"Jake's guidance helped me close my first wholesale deal within 30 days of our consultation. His strategies are practical, proven, and incredibly effective. I've since done 12 more deals!"
"I was completely new to real estate when I started working with Izaiah. His step-by-step approach and ongoing support helped me transition from tech to full-time wholesaling."
"Even with a full-time job, Jake showed me how to build systems that work. I'm now doing 3-4 deals per month while maintaining my career. The ROI on his consulting was incredible."
"I thought I knew real estate, but Jake's wholesaling expertise took my business to the next level. His network building strategies alone doubled my deal flow."
Book Your Free Strategy Call
Get personalized guidance on your real estate wholesaling journey. This 15-minute call could be the catalyst that transforms your investing career.
What You'll Get On This Call
No sales pitch, just valuable insights and actionable strategies you can implement immediately.
Discounted Resources
Save thousands on the tools you need to scale your business. Get exclusive discounts on industry-leading platforms through our affiliate partnerships.
PropStream
Get exclusive 7-day trial + special discounts on the best property data platform
Bateman Collective
Inbound leads for real estate investors
BatchLeads
Premium lead lists and skip tracing with exclusive member pricing
DealMachine
Driving for dollars app with CRM - get special pricing for our community
Resimpli
All-in-one CRM for real estate investors that requires little to no customization. Start maximizing your profits in under one minute.
Wizehire
How to hire smarter and more efficiently for your real estate business
Ispeedtolead
The ability to buy inbound leads at competitive prices
Transaction Coordinator
Ability to close more deals and get them to the finish line
Launch Control
The #1 text marketing platform for real estate investors
Prime Corporate Services
Set up your corporate structure
Coffee Closerz
AI Comping & Underwriting
Talent LMS
It gives you a simple way to build structured training and onboard people fast so everyone learns your systems the right way.
Prime Tracers
Instant Free Access to Off Market Property Data Skip tracing
Subto Mentorship
A creative finance mentorship that teaches you how to acquire properties using strategies like subject-to and seller finance.
Notion
Organizing your systems
HomeJab
Professional real estate photography and media services to showcase your properties
DirectSkip
Easy lists and skip tracing to find motivated sellers fast. Get 500 free skips!
Time Doctor
Track team productivity and time management to keep your real estate business running efficiently.
Want Even More Resources & Training?
Join our Skool community for exclusive training modules, advanced deal strategies, live coaching calls, and a network of successful investors.
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